Renault asked us to help them launch Megane Floride CC. Instead of talking about all the new features we decided that some of the old features were much more interesting. We took people back 53 years to when the first Floride was built.

We decided not to show the car at all - and put the user in the driver’s seat. We gave them a road trip where they could simultaneously re-live the glory of the past whilst celebrating the exciting present. An intuitive navigation that lets the user switch between 2 eras.