Social and Influencer > Banners and Other Rich Media
LOOK AT ME, Moscow / THE VILLAGE / 2012
Overview
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Translation
'Parking douches' - huge city problem in Russia. Online city newspaper The Village.ru have decided to stop it. We've created a free app that allows to take pictures of wrong parking, save car number, type and colour. All this data is streamed live to banner ads that are targeted through IP to locations where these cars were parked. In banners a car 'parked' on an article you read. Then you see that this car annoys people in certain street in the city right now just like it does on this site. To stop the ad you were asked to share the douche on Facebook.
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