Social and Influencer > Banners and Other Rich Media

STAR WARS TWITTER

LOOK AT ME, Moscow / ADIDAS / 2012

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To generate buzz around launch of adidas Originals Star Wars collection we've created an innovative tweets-generating banner. Users were asked to submit their Twitter account. All the tweets were transformed into Star Wars opening crawl. And after that collection was presented with opportunity to retweet it right away.

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