* CTR over 1% (5 times higher than market average), * • ITR over 40%, * • Over 1000 posts in social networks and blogs. * • Over 2.000.000 contacts during campaign.For 3 months Eclipse Karma became a night-life guide for young males and a true first step to find a date in big Russian cities. Unaided brand awareness have grown 15%.

Eclipse chose the trendiest Russian night life portal & social network lookatme.ru and created a unique service for young men to find out where they can find the biggest number of girls in town.An interactive widget “Eclipse Karma” was placed in the “Events” section of the portal and was based on real-time portal statistics.An interactive widget gives a list of events and places with the highest “concentration” of girls, special Karmameter shows the girls- concentration-index (number of females ÷ number of males attending the event). Widget gave opportunity to browse cities, dates of the week.A sharing tools for social networks and blogs gave the idea additional viral power

Our task was to introduce the new Eclipse Karma chewing gum. Our mission was to address young active male TA with the following message:“Eclipse Karma unique refreshment is the first step to get a date”