With the concept "if this is our reality, imagine our films," we created a quick and smart radio campaign to advertise Cine Las Americas' new short film category.

VO: Vicente Fox, Mexico’s ex-president.FOX (REAL AUDIO) : Let’s give Fidel Castro a little push then, so he can hit the grave already, he’s old enough.SFX: FILM PROJECTORVO: In only 5.4 seconds, he found the solution to end communism in Cuba.

Cine Las Americas, if this is our reality, imagine our short films.