With the concept "if this is our reality, imagine our films," we created a quick and smart radio campaign to advertise Cine Las Americas' new short film category.

VO:Maradona, former head coach of Argentina’s national soccer team.MARADONA:To those who didn’t believe in this team – and ladies, forgive me – they can suck it and keep on sucking it. You didn’t treat me right, now suck it.VO:In only 7.5 seconds, he left the press with their mouths wide open.

SFX: FILM PROJECTOR Cine Las Americas, if this is our reality, imagine our short films.