Audio & Radio > Product & Service
DDB TRIBAL GROUP, Berlin / ENTEGA PRIVATKUNDEN GMBH & CO KG / 2012
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Overview
Credits
BriefExplanation
ENTEGA is a green energy supplier that does not limit itself to providing people with green energy. It helps people so that they can save energy as well.We created communication that was in itself an energy saver: The world’s most climate-friendly radio spot. By removing sounds, music and specific tone frequencies as well as reducing the compression, the radios of listeners verifiably consumed up to 20% less energy.
ScriptInEnglish
THIS ENTRY HAS A CASE FILM, PLEASE ASK TO VIEW IT.INTRODUCTION: You will now be listening to a radio spot from the green energy provider ENTEGA. The spot has been produced in such a way that the radios of listeners verifiably consumed less energy than when tuned into a normal programme. To demonstrate the difference, we’ve placed the spot in a normal block of commercials.SFX:END OF PREVIOUS ADVERTMAN: Congratulations. You’re saving electricity and preserving the environment at the same time. This is because you are listening to the world’s most climate-friendly radio spot.
We’ve produced the spot so that your radio uses up to 20% less energy by leaving aside sound effects, music and certain tone frequencies.And not only is yours saving energy. Also the radios of the over 50,000 other people who are tuned in now are using less energy.This is how a small idea can achieve a big impact.More ideas for a sustainable use of energy on www.entega.deEnergy of the next generation.SFX: NEXT ADVERT
ScriptInOriginalLanguage
SFX:VORHERIGE ANZEIGEMANN: Herzlichen Glückwunsch. Sie sparen gerade Strom und schonen damit ein wenig die Umwelt. Sie hören nämlich den klimafreundlichsten Radiospot der Welt.
Er ist so produziert, dass ihr Radio über die Dauer des Spots bis zu 20% weniger Energie verbraucht, weil wir auf Geräusche, Musik und bestimmte Tonfrequenzen verzichtet haben.Und nicht nur ihres. Auch die Radios der über 50.000 anderen Menschen, die im Moment eingeschaltet haben, verbrauchen jetzt weniger Strom.
So erzielt eine kleine Idee große Wirkung. Mehr nachhaltige Ideen zum Thema Energie finden Sie unter www.entega.de . Energie der nächsten Generation.SFX: NÄCHSTE ANZEIGE
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