The design idea was to create a clear and simple brand identity, and a website that followed; a website that showcased our talent as well as our creative product. The design idea was made up as follows:

1. Home made textures using household experiments, demonstrating our creative process based on experimentation and trust.

2. A black and white colour palette, allowing our clients' brands to remain centre stage.

3. Bold typography.

4. Team cinemagraphs to demonstrate each of our quirks and personalities.

1. To create moving textures on the home page of the website, we created home made experiments using everyday household objects - paint powder, light, baking soda, printer toner, vinegar, black ink and milk - and we filmed these to form the landing pages of the site.

2. Within the website we allowed every person in the agency to express themselves in a cinemagraph that we shot in studio.

As the website was only launched in March 2017, the full results have not been felt in their entirety but the cultural impact has been obvious.

As per the website itself, the analytics reflect a very positive user experience. The average session duration since launch is almost 3 minutes and although we only have 5 pages, the average pages viewed per session is 3.

Frankly, every agency has a website and most try to create some form of agency differentiation, mostly disingenuous or a bit unbelievable. Our main strategy for our website was to showcase our people as we feel it really is all about the people we have that will make us a desirable creative agency. If our portfolio of work and track record is solid and our actual website design is great then the only thing left to attract new clients is to really showcase the talent on offer in a way that makes clients feel like they want to work with us.

The background is quite simple really. We wanted to design a website that showcased our small, 16-man agency. And the 2 things that makes our agency is our culture and our work. The website was created to showcase both of these in a clear and simple way.