The radio commercial starts with a woman asking her partner, Brian, if she looks fat in her dress when suddenly, a 3rd party (voice of reason) announcer interrupts, warning Brian of the implications of saying the wrong thing. The voice of reason suggests that Brian should rather think before answering and consider what Elliott (Elliott Removals & Relocations) would do in the situation. After listening to the announcer carefully Brian gives the perfect answer, smoothly dodging the tricky question. The announcer celebrates Brian’s smooth move and compares it to the well considered, smooth moving capability of Elliott Removals & Relocations.

In South Africa, the name “Elliott” is a household name, synonymous with the well established furniture removals company that is Elliott Removals & Relocations. In operation since 1947, Elliott Removals & Relocations is notorious for its smooth, well considered moves and is commonly accepted as the premium moving company in South Africa.

Smooth furniture removal - FAT:

FVO: Brian, do I look fat in this?

SFX: We hear a record scratch

ANNCR: Brian, stop! Before you answer, think:

Fat is an extremely loaded word, that can wreak emotional havoc if not handled with great care. Appearance issues, reassurance needs, feelings; consider all the implications. Think, “What would Elliott do?”

MVO: You look good; If you’re actually asking how I feel about you? You’re amazing! But all that really matters is, “How do you feel in that dress?”

ANNCR: Smooth move Brian, smooth move.

ANNCR: For well considered, smooth moves, Elliott is amazing.