Local/cultural context:

• Jacaranda FM is South Africa's biggest local independent radio station.

• J Something (from Mi Casa), a local South African celebrity artist also got involved in the live lip sync exercise, lip-syncing to his own chart topping single “Don't wanna be your friend”.

The billboard features live-streaming performances of actors and celebrity artists lip-syncing to the actual radio station’s music broadcast as it plays through people's car radios; creating a perfectly synchronized live radio simulcast lip sync billboard experience.