Frank.net is a new life investment company whose advertising strategy is based on telling it like it is: in other words, being very 'frank' with consumers about life investment.

VO: What isn’t coming to your work is a convenient earthquake minutes before your spectacularly unprepared presentation.

What isn’t coming to the mall is an exciting new store where that sign says: “Exciting New Store Coming”.

What isn’t coming back is your hairline or another shot at glory.What isn’t coming to the 94th minute is an equalizer.

What isn’t coming is a type of chocolate that tones your butt.What is coming is death.

But, don’t worry - when it does, Frank pays.Frank.net. Life Cover Made Simple.Frank.net is a registered financial services provider.