Audio & Radio > Product & Service
FoxP2, Cape Town / FRANK.NET / 2013
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The objective of the campaign was to drive awareness of the reality of an untimely death, and to educate consumers that taking out Life Insurance with FRANK.NET is quick and easy, and will give them the peace of mind that their family will be taken care of if something happens to them. The target market is the high LSM bracket, in particular, consumers earning salaries of 25 thousand Rand per month and above.
ScriptInEnglish
MVO: Death is an untied shoelace on a visit to the Grand Canyon. Death is a game ranger who says he's sure when he isn't. Death is a missing bolt on a budget airliner, a pimply teenager operating his first carnival ride or watching a movie that's not for the faint-hearted, when you have a faint heart.
Death doesn't have to try very hard. But thankfully with Frank Life Cover, neither do you. Just SMS 'FRANK' to 43002, we'll call you right back and you can have up to 10 million Rand life cover by the end of the call. That's 'FRANK' to 43002. SMS rates and T's and C's apply. FRANK.NET is a licensed financial services provider.
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