Frank.net is a new life investment company whose advertising strategy is based on telling it like it is: in other words, being very 'frank' with consumers about life investment.

VO: What isn’t coming is a dignified way to do star jumps.

What isn’t coming is a photocopier with only one button that says 'PHOTOCOPY', which it then does.

What isn’t coming is a simple way to explain the offside rule, without using salt and pepper shakers.What isn’t coming is a late rally by the Zim dollar before the closing bell.

What isn’t coming is soaring CD sales, door-to-door encyclopedias or a firm grasp on technology from your parents.What is coming is death.

But, don’t worry - when it does, Frank pays.Frank.net. Life Cover Made Simple.Frank.net is a registered financial services provider.