Frank.net is a new life investment company whose advertising strategy is based on telling it like it is: in other words, being very 'frank' with consumers about life investment.Please Note: "Springs" is the name of a very small, back-water town in South Africa.

VO: What isn’t coming is a dishwasher designed specifically for your collection of plates, pots and pans.What isn’t coming is a billionaire crime fighter.What isn’t coming to Springs is your favourite band.

What isn’t coming is the end of the world in 2012.

What isn’t coming to cinemas near you is 2012: Part 2.

What is coming is death.

But, don’t worry - when it does, Frank pays.Frank.net. Life Cover Made Simple.Frank.net is a registered financial services provider.