Biltema started up as a warehouse selling parts and equipment for cars. Today they sell much more than just car gear (bicycles, fishing-gear, boat-equipment, camping-gear, kitchen-gear, etc.)Hence - for many years Biltema has promoted itself through the pay-off: You'll find almost everything you're missing at Biltema. Biltema - much more than just cars.

For this years campaign they wanted to stretch the concept further and we ended up making ads for non-existant products, ending the commercials with "If there is anything other than that you are missing, then you are sure to find it with us."

MUSIC: MEXICAN GUITAR MAN: Hola! We are launching a completely new type of juice in the shops right now, namely Taco Juice.A fresh juice with the irresistible taste of taco that you remember after you're cosy little weekend.Pop off the little sombrero on the carton and enjoy!JINGLE: Taco, Taco, Taco, Taco, Taco JuiceTaco, Taco, Taco, Taco, Taco JuiceMexico en la copaMexico en la copaLa-la-la-la...VO: Yeah... if there is anything you're missing beside taco juice, then you're sure to find it with us.Biltema. Much more than just cars.

MUSIKK: MEXICANSK GITARVO 1: Hola! Nå lanseres det en helt ny type juice i butikkene. Nemlig Taco-Juice!En frisk juice med den helt uimotståelige taco-smaken du kjenner fra helgekosen.Napp av den lille sombreroen på kartongen og leske deg!JINGLE: Taco, Taco, Taco, Taco, Taco JuiceTaco, Taco, Taco, Taco, Taco JuiceMexico en la copaMexico en la copaLa-la-la-la...VO: Ja, Hvis det er noe annet du mangler enn "Taco-Juice", så finner du det nok hos oss.Biltema. Mye mer enn bare bil.