Biltema started up as a warehouse selling parts and equipment for cars. Today they sell much more than just car gear (bicycles, fishing-gear, boat-equipment, camping-gear, kitchen-gear, etc.)Hence - for many years Biltema has promoted itself through the pay-off: You'll find almost everything you're missing at Biltema. Biltema - much more than just cars.

For this years campaign they wanted to stretch the concept further and we ended up making ads for non-existant products, ending the commercials with "If there is anything other than that you are missing, then you are sure to find it with us."

MAN 1: Well, it was a pretty boring party!WOMAN: I'm never going there again!MAN 2: Never really took off, did it!MUSICVO 1: Yeah, that’s the kind of response you can expect to hear from your guests if you’ve arranged a hopeless party.

Next time rent a "Rap Swan" from Jørring entertainment.The "Rap Swan" is a trained swan that... yes, that’s right, raps!

SFX: RAPPING SWAN VO 1: People will be amazed and the atmosphere will raise the roof.You can rent a single "Rap Swan" for as little as 250 pounds an hour.RAPPER: Get up, get up and get quacketty-quackQuack quacketty-quackQuack quacketty-quackMUSICVO 2: Ehh... if there is anything other than "The Rap Swan" that you are missing, then you are sure to find it with us.

Biltema. Much more than than just cars.