Biltema started up as a warehouse selling parts and equipment for cars. Today they sell much more than just car gear (bicycles, fishing-gear, boat-equipment, camping-gear, kitchen-gear, etc.)Hence - for many years Biltema has promoted itself through the pay-off: You'll find almost everything you're missing at Biltema. Biltema - much more than just cars.

For this years campaign they wanted to stretch the concept further and we ended up making ads for non-existant products, ending the commercials with "If there is anything other than that you are missing, then you are sure to find it with us."

VO 1: Are you looking for a three-day beard, but don't have the time to wait?CHOIR: Yes!VO 1: Well, the solution is here: "The 3-Dayer" from Willberg & Foss."The 3-Dayer" is a small handy machine that you simply place your face in.Set the dial to Chin Stubble, Goatee or The Butcher.Hit the button, and Bang!SFX: ELECTRIC CURRENTMAN: Aggh!CHOIR: Hey, handsome...VO 1: "The 3-Dayer" shoots whiskers a millimetre into your skin...CHOIR: ...into your skin...VO 1: Why wait three days when you can do it in three seconds?JINGLE: Three seconds...VO 1: "The 3-Dayer" from Willberg & Foss.CHOIR: Instant facial hair, yeah..VO 1: Buy it from your local chem...VO 2: Yeah. If there is anything other than "The 3-Dayer" you're missing, then you're sure to find it with us.Biltema. Much more than just cars

VO1: Ønsker du deg 3-dagers skjegg? Men har ikke tid til å vente?KOR: Yes!VO 1: Løsningen er her – "3-Dagers`En" fra Willberg & Foss."3-Dagers`En" er en liten og hendig maskin du putter ansiktet inn i.Still inn på kinnskjegg, rundbart eller slakter, trykk på riktig knapp og Pang! MAN: Aagh!KOR: Hey hey, handsome!VO 1: "3-Dagers`En" skyter skjegg en millimeter inn i huden.

KOR: ...into your skin...VO 1: Hvorfor vente i tre dager når det holder med tre sekunder?KOR: Three seconds...VO 1: "3-Dagers`En" fra Willberg & Foss.

KOR: Instant facial hair, yeah!VO 1: Du får den der du kjøper dine barbersaker...VO 2: Ehh... ja. Hvis det er noe annet du mangler enn "3-Dagers`En", finner du det nok hos oss.Biltema. Mye mer enn bare bil.