Audio & Radio > Product & Service

HAPPY BOSS

LEO BURNETT PUERTO RICO, Guaynabo / MCDONALD'S / 2011

Awards:

Shortlisted Cannes Lions
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Overview

Credits

OVERVIEW

BriefExplanation

People running late for work were encouraged to call a morning radio station and provide the names of their impatient bosses. The radio station called the bosses, and informed them that the tardy employee would be bringing them breakfast from McDonald’s to make up for their tardiness.In case you want to see a video explanation you can watch it at:http://www.youtube.com/watch?v=kaT1ej_a89Q

ScriptInEnglish

WE WANTED TO PROVE THAT A MCDONALD’S BREAKFAST COULD MAKE EVERYBODY HAPPY. TO DO SO, WE USED THE MOST POPULAR MORNING RADIO SHOW. FIRST, WE CONTACTED PEOPLE WE KNEW FOR SURE THAT THEY STARTED THEIR DAY ON THE WRONG FOOT: THOSE WHO ARE LATE FOR WORK.DJ TONY: Hey listeners, if you’re running late for work and think that your boss will get mad at you, give us a call.

SFX: STATICJOSÉ: Good Morning Tony, what’s up!DJ TONY: Morning, my man! Are you running late for work?JOSÉ: Way too late! I was supposed to be in at 4am.DJ TONY: Dude! It’s 8:20!SFX: STATICMILTON: Good morning... or good afternoon.DJ TONY: Seems you’re running late, where do you work?MILTON: I work in a machine shop, but after today, I’m not sure for how long.THEN, WE CALLED THEIR ANGRY BOSSES...DJ TONY: I got Milton, one of your mechanics on the other line, and he’s late for work, because you know how it is, sometimes bad luck just happens...BOSS 1: Oh God...DJ TONY: You know this kind of things happens on a day like this, Friday the 13th.BOSS 1: But it happens every day!

MECHANICS: (LAUGHING)SFX: STATICDJ TONY: You’re José’s boss, right?BOSS 2: Yes.DJ TONY: He was supposed to come in at 8 and now it’s 8:33.BOSS 2: Oh, thanks for calling because I’ve been trying to reach him but he didn’t answer.AND TO MAKE BOTH HAPPY, WE INVITED THEM TO SHARE A McDONALD’S BREAKFAST.DJ TONY: You know what he’s going to do? He’ll buy you breakfast. And even though he is late for work, he won’t arrive empty handed. He’ll walk in to your office with a delicious McDonald’s breakfast and you’ll forget all about it.BOSS 1: (LAUGHS) He sure came up with a good one today!

DJ TONY: He even promised that next week he’ll visit a McDonald’s restaurant everyday and buy you breakfast. Hey, what the heck! They’re just $2.95 each. What do you think about that?BOSS 1: (LAUGHS) Great.SFX: STATICMILTON: I really appreciate this; you saved my job and my life. McDonald’s and this Show rules!THAT DAY, BOSSES AND EMPLOYEES HAD A REASON TO SAY "I'M LOVIN' IT"

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