We took a popular local children's sing-along concept, known as the chain song, and used it to show different stories about how easily one small mess can lead to others, resulting in much bigger messes. Luckily, this 'chain of mess' phenomenon can be stopped with Bounty.Since we're striving to portray Bounty as ‘the Puerto-Rican paper towel', we decided to use the most authentic local musical genres we could find to get the message across. This first instalment of the Reguerosoneo campaign is in the style of ‘Plena.’

SFX: Plena MusicMVO1: And we say:One. Two.

One, two, three...There’s a glass There’s a glassThere’s a glass with juice on the tableMVO2: Comes a kidA small kid A small kid that comes running real fast and knocks down the juice in the glass on the tableMVO1: The juice fallsAll the juiceThe juice falls on the ground that’s below the glass on the table, the kid that came running real fast knocked down to the groundMVO2: A small cat A small cat A small cat that was under that jumps all over spilling the juice that fell to the ground that’s below the glass on the table the kid that came running real fast knocked down to the groundMVO1: A motherA motherMVO1 & MVO2: A mother with Bounty in hand.ANN: Stop the mess with Bounty.

SFX: Music a PlenaMVO1: Y dice:Uno. Dos. Uno, dos, tres...Hay un vasoHay un vasoHay un vaso con jugo en la mesaMVO2: Viene un neneViene un neneViene un nene corriendo bien duro que tumba el vaso con jugo en la mesaMVO1: Cae el jugoTodo el jugoCae el jugo encima del piso debajo del vaso en la mesa que el nene corriendo ya vino a tumbarMVO2: Un gatitoUn gatitoUn gatito que brinca regando el jugo que cae encima del piso debajo del vaso en la mesa que el nene corriendo ya vino a tumbarMVO1: Una madre Una madreMVO1 & MVO2: Una madre con Bounty en la mano.ANN: Detén el reguero con Bounty.