Film > Product & Service
OPTIMUM 3D ADVENTURE
GLOBALWORKS, New York / CABLEVISION SYSTEMS / 2011
Overview
Credits
OVERVIEW
Synopsis
In the past few years, the latest technology has mainstreamed into “must haves” for consumers. From Wi-Fi hotspots that keep you connected wherever you are, to On-Demand movie releases that were just in the theater last week, if you don’t have the latest and greatest gadgets and apps, you’re simply out of the loop. This is not an option for our tech-savvy New York consumers. For them, being aware of and acquiring the latest tech is important. However, they know that it also adds up, so they are perpetually searching for the best deals.
In deciding to bring this “hunt” to life as authentically as we could—in 3D—the Optimum Adventure was born. The Optimum Adventure is the story of 4 treasure hunters who scour the Amazon jungle in search of hidden jewels—the Optimum Triple Play products. Upon entering an ancient pyramid, each hunter encounters perilous challenges: hungry carnivorous plants, death-defying heights, and dancing skeletons. As each hunter evades danger and obtains the treasures, the #800 is sung in a melodious choir. Ultimately, the 4 treasure hunters, and characters they have met along the way, find themselves back at home, enjoying the Optimum Triple Play.
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