Film > Product & Service
SHOE LACES
SAATCHI & SAATCHI, Carouge / NOVARTIS / 2011
Awards:
Gold Cannes Lions
Overview
Credits
Overview
Synopsis
Insight: When your nose is blocked your mouth is always open.We see 4 or 5 strangers standing waiting at a bus stop.A woman notices the man next to her has an undone shoelace.She bends down and ties it, straightens up, giving him a sympathetic smile.We see the confused mans face. His mouth hangs open as he breathes through it.Super: You look dumber when your mouth's open
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