Direct > Use of Direct Marketing
VISITOR
McCANN ERICKSON MANCHESTER, Manchester / PERFECTMARKETINGPEOPLE.COM / 2010
Overview
Credits
OVERVIEW
BriefWithProjectedOutcomes
We use the standard issue Company Security Badge, usually clipped to you when checking in and out of work, to highlight that you may well be checking in and out of Home. Not seeing your partner, not seeing your children…
ClientBriefOrObjective
Recruit talent for Perfectmarketingpeople.comTarget ambitious people in managerial/executive positions who feel overworked, underpaid and in need of a new job opportunity.
Effectiveness
The Direct Mail piece was mailed out around the North West of England circa Autumn 2009. Perfectmarketingpeople.com have seen a 320% rise in CV submissions since November, which correlates exactly to our campaign release.
Relevancy
Most of our audience will be working late - working increasingly harder than colleagues who have long gone home.
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