Direct > Use of Direct Marketing

HIDDEN SOUND CAMPAIGN

LEO BURNETT, Hong Kong / ZOO RECORDS / 2010

Awards:

Gold Cannes Lions
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Overview

Credits

More Entries from Direct Response Digital: Mobile Marketing in Direct

24 items

Grand Prix Cannes Lions
ORCON + IGGY POP

Best Integrated Campaign Led by Direct Marketing

ORCON + IGGY POP

ORCON BROADBAND, SPECIAL GROUP

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Gold Cannes Lions
CARDBOARD RECORD PLAYER

Dimensional Mailing

CARDBOARD RECORD PLAYER

GGRP, GREY VANCOUVER

(opens in a new tab)
Gold Cannes Lions
HIDDEN SOUND CAMPAIGN

Direct Response Digital: Mobile Marketing

HIDDEN SOUND CAMPAIGN

ZOO RECORDS, LEO BURNETT

(opens in a new tab)
Gold Cannes Lions
LIVE RESCUE

Direct Response Digital: Other Digital Platforms to Harness Direct Marketing

LIVE RESCUE

COASTGUARD, DDB NEW ZEALAND

(opens in a new tab)
Gold Cannes Lions
SANDWICH

Ambient Media (Large Scale)

SANDWICH

PEPSICO, ABBOTT MEAD VICKERS BBDO

(opens in a new tab)
Gold Cannes Lions
WORLD'S BIGGEST SIGNPOST

Ambient Media (Large Scale)

WORLD'S BIGGEST SIGNPOST

NOKIA, FARFAR

(opens in a new tab)
Gold Cannes Lions
DRAMA QUEEN

Direct Response Broadcast: TV, Radio & Infomercials

DRAMA QUEEN

CFP BRANDS, TBWA\PHS

(opens in a new tab)
Gold Cannes Lions
FACEBOOK SHOWROOM

Best Low Budget Campaign

FACEBOOK SHOWROOM

IKEA, FORSMAN & BODENFORS

(opens in a new tab)
Gold Cannes Lions
SMASH GUITAR BORN-TO-BE-DESTROYED

Traffic & Brand Building

SMASH GUITAR BORN-TO-BE-DESTROYED

K'S JAPAN, HAKUHODO

(opens in a new tab)
Gold Cannes Lions
NOTHING SOFT GETS IN

Traffic & Brand Building

NOTHING SOFT GETS IN

TOYOTA, SAATCHI & SAATCHI

(opens in a new tab)
Gold Cannes Lions
NOTHING SOFT GETS IN

Cars & Automotive Services

NOTHING SOFT GETS IN

TOYOTA, SAATCHI & SAATCHI

(opens in a new tab)
Gold Cannes Lions
PHOTOCHAINS

Other Consumer Products (including Durable Goods)

PHOTOCHAINS

CANON, LEO BURNETT SYDNEY

(opens in a new tab)
Gold Cannes Lions
ORCON + IGGY POP

Commercial Public Services, incl. Healthcare & Medical

ORCON + IGGY POP

ORCON BROADBAND, SPECIAL GROUP

(opens in a new tab)
Gold Cannes Lions
4320 LA/SYD

Travel, Entertainment & Leisure

4320 LA/SYD

V AUSTRALIA, DROGA5 AUSTRALIA

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Gold Cannes Lions
ETERNAL MOONWALK

Publications & Media

ETERNAL MOONWALK

STUDIO BRUSSELS, MORTIERBRIGADE

(opens in a new tab)
Gold Cannes Lions
AUDIO ANNUAL REPORT

Corporate Image & Information

AUDIO ANNUAL REPORT

BANG & OLUFSEN, SERVICEPLAN

(opens in a new tab)
Gold Cannes Lions
CHOOSE A DIFFERENT ENDING

Charities, Public Health & Safety, Public Awareness Messages

CHOOSE A DIFFERENT ENDING

METROPOLITAN POLICE SERVICE, ABBOTT MEAD VICKERS BBDO

(opens in a new tab)
Gold Cannes Lions
CHILD SOLDIERS

Charities, Public Health & Safety, Public Awareness Messages

CHILD SOLDIERS

OHNE RUSTUNG LEBEN, JUNG von MATT

(opens in a new tab)
Gold Cannes Lions
SUPPORT SCENT

Charities, Public Health & Safety, Public Awareness Messages

SUPPORT SCENT

GUIDE DOGS, CLEMENGER BBDO MELBOURNE

(opens in a new tab)
Gold Cannes Lions
NOTHING SOFT GETS IN

Best Integrated Campaign Led by Direct Marketing

NOTHING SOFT GETS IN

TOYOTA, SAATCHI & SAATCHI

(opens in a new tab)
Silver Cannes Lions
FALLING LETTERS

Flat Mailing

FALLING LETTERS

BISCHOEFLICHES HILFSWERK MISEREOR, KOLLE REBBE

(opens in a new tab)
Silver Cannes Lions
SHAKEDOWN

Direct Response Digital: Mobile Marketing

SHAKEDOWN

SAMSUNG, FROM STOCKHOLM WITH LOVE

(opens in a new tab)
Silver Cannes Lions
LAST CALL

Direct Response Digital: Mobile Marketing

LAST CALL

NBC, JUNG von MATT

(opens in a new tab)
Silver Cannes Lions
I KILL A FRIEND.COM

Direct Response Digital: E-commerce, Online Advertising, Brand Awareness & Social Media

I KILL A FRIEND.COM

NBC, BETC EURO RSCG

(opens in a new tab)

More Entries from LEO BURNETT

24 items

Grand Prix Cannes Lions
THE MISSING CHAPTER

Good Health and Well-being

THE MISSING CHAPTER

PROCTER & GAMBLE, LEO BURNETT

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Grand Prix Cannes Lions
ONE HOUSE TO SAVE MANY

Product Innovation

ONE HOUSE TO SAVE MANY

SUNCORP GROUP, LEO BURNETT

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Grand Prix Cannes Lions
CHIN

Special outdoor advertising

CHIN

OSLO PIERCING STUDIO, LEO BURNETT

(opens in a new tab)
Grand Prix Cannes Lions
TONGUE

Special outdoor advertising

TONGUE

OSLO PIERCING STUDIO, LEO BURNETT

(opens in a new tab)
Grand Prix Cannes Lions
BELLY BUTTON

Special outdoor advertising

BELLY BUTTON

OSLO PIERCING STUDIO, LEO BURNETT

(opens in a new tab)
Grand Prix Cannes Lions
EAR LOBE

Special outdoor advertising

EAR LOBE

OSLO PIERCING STUDIO, LEO BURNETT

(opens in a new tab)
Grand Prix Cannes Lions
UPPER LOBE

Special outdoor advertising

UPPER LOBE

OSLO PIERCING STUDIO, LEO BURNETT

(opens in a new tab)
Grand Prix Cannes Lions
EYEBROW

Special outdoor advertising

EYEBROW

OSLO PIERCING STUDIO, LEO BURNETT

(opens in a new tab)
Grand Prix Cannes Lions
THIGHSTOP

Brand Strategy

THIGHSTOP

WINGSTOP, LEO BURNETT

(opens in a new tab)
Grand Prix Cannes Lions
SEE THE PERSON

Grand Prix For Good

SEE THE PERSON

SCOPE, LEO BURNETT

(opens in a new tab)
Gold Cannes Lions
THERE'S A McDONALD'S FOR EVERYONE

Creative Effectiveness

THERE'S A McDONALD'S FOR EVERYONE

MCDONALD'S, LEO BURNETT

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Gold Cannes Lions
HOUSE OF CARDS IDENTITY

Small Scale Corporate Identity Schemes

HOUSE OF CARDS IDENTITY

SHELTER, LEO BURNETT

(opens in a new tab)
Titanium Cannes Lions
EARTH HOUR

Titanium and Integrated

EARTH HOUR

WORLD WILDLIFE FUND (WWF), LEO BURNETT

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Gold Cannes Lions
THE TIME WE HAVE LEFT

FMCG

THE TIME WE HAVE LEFT

PERNOD RICARD, LEO BURNETT

(opens in a new tab)
Gold Cannes Lions
TURF FINDER

Data-Enhanced Creativity

TURF FINDER

GATORADE, LEO BURNETT

(opens in a new tab)
Gold Cannes Lions
DIRTY LAUNDRY

Fiction Film: Up to 5 minutes

DIRTY LAUNDRY

ABAAD RESOURCE CENTER FOR GENDER EQUALITY, LEO BURNETT

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Titanium Cannes Lions
THE LOST CLASS

Titanium

THE LOST CLASS

CHANGE THE REF INC., LEO BURNETT

(opens in a new tab)
Gold Cannes Lions
FABLE OF THE FRUIT BAT

Sweet Foods

FABLE OF THE FRUIT BAT

ALTOIDS, LEO BURNETT

(opens in a new tab)
Gold Cannes Lions
MASTERING THE MOTHER TONGUE

Sweet Foods

MASTERING THE MOTHER TONGUE

ALTOIDS, LEO BURNETT

(opens in a new tab)
Gold Cannes Lions
PEOPLE OF PAIN

Sweet Foods

PEOPLE OF PAIN

ALTOIDS, LEO BURNETT

(opens in a new tab)
Gold Cannes Lions
THE SPIDER AND THE WINDOW

Consumer Goods

THE SPIDER AND THE WINDOW

SAMSUNG ELECTRONICS GMBH, LEO BURNETT

(opens in a new tab)
Gold Cannes Lions
HIDDEN SOUND CAMPAIGN

Direct Response Digital: Mobile Marketing

HIDDEN SOUND CAMPAIGN

ZOO RECORDS, LEO BURNETT

(opens in a new tab)
Gold Cannes Lions
THE BEAUTY OF A SECOND

Direct Response Digital: Websites, Microsites & Banners

THE BEAUTY OF A SECOND

MONTBLANC, LEO BURNETT

(opens in a new tab)
Gold Cannes Lions
THE BEAUTY OF A SECOND

Best use or integration of user-generated content

THE BEAUTY OF A SECOND

MONTBLANC, LEO BURNETT

(opens in a new tab)