Direct > Use of Direct Marketing

LIVE RESCUE

DDB NEW ZEALAND, Auckland / COASTGUARD / 2010

Awards:

Gold Cannes Lions
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Overview

Credits

More Entries from Direct Response Digital: Other Digital Platforms to Harness Direct Marketing in Direct

24 items

Grand Prix Cannes Lions
ORCON + IGGY POP

Best Integrated Campaign Led by Direct Marketing

ORCON + IGGY POP

ORCON BROADBAND, SPECIAL GROUP

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Gold Cannes Lions
CARDBOARD RECORD PLAYER

Dimensional Mailing

CARDBOARD RECORD PLAYER

GGRP, GREY VANCOUVER

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Gold Cannes Lions
HIDDEN SOUND CAMPAIGN

Direct Response Digital: Mobile Marketing

HIDDEN SOUND CAMPAIGN

ZOO RECORDS, LEO BURNETT

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Gold Cannes Lions
LIVE RESCUE

Direct Response Digital: Other Digital Platforms to Harness Direct Marketing

LIVE RESCUE

COASTGUARD, DDB NEW ZEALAND

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Gold Cannes Lions
SANDWICH

Ambient Media (Large Scale)

SANDWICH

PEPSICO, ABBOTT MEAD VICKERS BBDO

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Gold Cannes Lions
WORLD'S BIGGEST SIGNPOST

Ambient Media (Large Scale)

WORLD'S BIGGEST SIGNPOST

NOKIA, FARFAR

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Gold Cannes Lions
DRAMA QUEEN

Direct Response Broadcast: TV, Radio & Infomercials

DRAMA QUEEN

CFP BRANDS, TBWA\PHS

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Gold Cannes Lions
FACEBOOK SHOWROOM

Best Low Budget Campaign

FACEBOOK SHOWROOM

IKEA, FORSMAN & BODENFORS

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Gold Cannes Lions
SMASH GUITAR BORN-TO-BE-DESTROYED

Traffic & Brand Building

SMASH GUITAR BORN-TO-BE-DESTROYED

K'S JAPAN, HAKUHODO

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Gold Cannes Lions
NOTHING SOFT GETS IN

Traffic & Brand Building

NOTHING SOFT GETS IN

TOYOTA, SAATCHI & SAATCHI

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Gold Cannes Lions
NOTHING SOFT GETS IN

Cars & Automotive Services

NOTHING SOFT GETS IN

TOYOTA, SAATCHI & SAATCHI

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Gold Cannes Lions
PHOTOCHAINS

Other Consumer Products (including Durable Goods)

PHOTOCHAINS

CANON, LEO BURNETT SYDNEY

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Gold Cannes Lions
ORCON + IGGY POP

Commercial Public Services, incl. Healthcare & Medical

ORCON + IGGY POP

ORCON BROADBAND, SPECIAL GROUP

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Gold Cannes Lions
4320 LA/SYD

Travel, Entertainment & Leisure

4320 LA/SYD

V AUSTRALIA, DROGA5 AUSTRALIA

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Gold Cannes Lions
ETERNAL MOONWALK

Publications & Media

ETERNAL MOONWALK

STUDIO BRUSSELS, MORTIERBRIGADE

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Gold Cannes Lions
AUDIO ANNUAL REPORT

Corporate Image & Information

AUDIO ANNUAL REPORT

BANG & OLUFSEN, SERVICEPLAN

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Gold Cannes Lions
CHOOSE A DIFFERENT ENDING

Charities, Public Health & Safety, Public Awareness Messages

CHOOSE A DIFFERENT ENDING

METROPOLITAN POLICE SERVICE, ABBOTT MEAD VICKERS BBDO

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Gold Cannes Lions
CHILD SOLDIERS

Charities, Public Health & Safety, Public Awareness Messages

CHILD SOLDIERS

OHNE RUSTUNG LEBEN, JUNG von MATT

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Gold Cannes Lions
SUPPORT SCENT

Charities, Public Health & Safety, Public Awareness Messages

SUPPORT SCENT

GUIDE DOGS, CLEMENGER BBDO MELBOURNE

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Gold Cannes Lions
NOTHING SOFT GETS IN

Best Integrated Campaign Led by Direct Marketing

NOTHING SOFT GETS IN

TOYOTA, SAATCHI & SAATCHI

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Silver Cannes Lions
FALLING LETTERS

Flat Mailing

FALLING LETTERS

BISCHOEFLICHES HILFSWERK MISEREOR, KOLLE REBBE

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Silver Cannes Lions
SHAKEDOWN

Direct Response Digital: Mobile Marketing

SHAKEDOWN

SAMSUNG, FROM STOCKHOLM WITH LOVE

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Silver Cannes Lions
LAST CALL

Direct Response Digital: Mobile Marketing

LAST CALL

NBC, JUNG von MATT

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Silver Cannes Lions
I KILL A FRIEND.COM

Direct Response Digital: E-commerce, Online Advertising, Brand Awareness & Social Media

I KILL A FRIEND.COM

NBC, BETC EURO RSCG

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More Entries from DDB NEW ZEALAND

24 items

Gold Cannes Lions
SAMSUNG ITEST

Consumer Goods

SAMSUNG ITEST

SAMSUNG, DDB NEW ZEALAND

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Gold Cannes Lions
LIVE RESCUE

Direct Response Digital: Other Digital Platforms to Harness Direct Marketing

LIVE RESCUE

COASTGUARD, DDB NEW ZEALAND

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Gold Cannes Lions
SPERM POSITIVE: THE WORLD’S FIRST HIV-POSITIVE SPERM BANK

Not-for-profit / Charity / Government

SPERM POSITIVE: THE WORLD’S FIRST HIV-POSITIVE SPERM BANK

NEW ZEALAND AIDS FOUNDATION, BODY POSITIVE INC., POSITIVE WOMEN INC., DDB NEW ZEALAND

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Gold Cannes Lions
POLLOCK

Best Scriptwriting

POLLOCK

SKY TV, DDB NEW ZEALAND

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Gold Cannes Lions
WORST BOYFRIEND

Traffic Building

WORST BOYFRIEND

NZ GIRL, DDB NEW ZEALAND

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Silver Cannes Lions
THE GREENPRINT

Automotive

THE GREENPRINT

VOLKSWAGEN NZ, DDB NEW ZEALAND

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Silver Cannes Lions
CORRECT THE INTERNET

Gender Equality

CORRECT THE INTERNET

TEAM HEROINE, DDB NEW ZEALAND

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Silver Cannes Lions
WRONG NUMBER

Publications & Media

WRONG NUMBER

SKY TV, DDB NEW ZEALAND

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Silver Cannes Lions
WHO'S THIS?

Publications & Media

WHO'S THIS?

SKY TV, DDB NEW ZEALAND

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Silver Cannes Lions
ROTHKO

Publications & Media

ROTHKO

SKY TV, DDB NEW ZEALAND

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Silver Cannes Lions
POLLOCK

Publications & Media

POLLOCK

SKY TV, DDB NEW ZEALAND

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Silver Cannes Lions
VAN GOGH

Publications & Media

VAN GOGH

SKY TV, DDB NEW ZEALAND

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Silver Cannes Lions
VAN GOGH

Best Scriptwriting

VAN GOGH

SKY TV, DDB NEW ZEALAND

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Silver Cannes Lions
ROTHKO

Best Scriptwriting

ROTHKO

SKY TV, DDB NEW ZEALAND

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Silver Cannes Lions
RE:SCAM

Co-creation & User Generated Content

RE:SCAM

NETSAFE, DDB NEW ZEALAND

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Silver Cannes Lions
FIGHT FOR TERRITORY

Use of Print / Outdoor

FIGHT FOR TERRITORY

LION, DDB NEW ZEALAND

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Silver Cannes Lions
LIVE RESCUE

Charities, Public Health & Safety, Public Awareness Messages

LIVE RESCUE

COASTGUARD, DDB NEW ZEALAND

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Silver Cannes Lions
FIGHT FOR TERRITORY

Real-time Response

FIGHT FOR TERRITORY

LION, DDB NEW ZEALAND

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Silver Cannes Lions
FIGHT FOR TERRITORY

Sponsorship & Brand Partnership

FIGHT FOR TERRITORY

LION, DDB NEW ZEALAND

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Silver Cannes Lions
CORRECT THE INTERNET

Co-creation & User Generated Content

CORRECT THE INTERNET

TEAM HEROINE, DDB NEW ZEALAND

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Silver Cannes Lions
FIGHT FOR TERRITORY

Single Country Campaign

FIGHT FOR TERRITORY

LION, DDB NEW ZEALAND

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Silver Cannes Lions
CORRECT THE INTERNET

Corporate Purpose & Social Responsibility

CORRECT THE INTERNET

TEAM HEROINE, DDB NEW ZEALAND

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Silver Cannes Lions
SPERM POSITIVE: THE WORLD’S FIRST HIV-POSITIVE SPERM BANK

Breakthrough on a Budget

SPERM POSITIVE: THE WORLD’S FIRST HIV-POSITIVE SPERM BANK

NEW ZEALAND AIDS FOUNDATION, BODY POSITIVE INC., POSITIVE WOMEN INC., DDB NEW ZEALAND

(opens in a new tab)
Silver Cannes Lions
THE GREENPRINT

Corporate Purpose & Social Responsibility

THE GREENPRINT

VOLKSWAGEN NZ, DDB NEW ZEALAND

(opens in a new tab)