Realization:After only a few days of brainstorming we got this idea: a tiny modification of the packaging with a huge impact. We labelled the bottles with pictures of Gröbi consumers. They wore shirts saying: sip by sip closer to a perfect body. To dramatise the slimming effect; we used a very simple optical mechanic: Through the natural breaking of the light within the liquid they appeared in a blurred way.As soon as you start drinking from the bottle, the slimming-effect of Gröbi beauté reveals its action: the model is getting back her slim body.

Drawing attention to the fact that Gröbi Beauté helps loosing weight.

Success:3 month after the product launch the market share of Gröbi beauté grew to 9% in wellness-beverages.

Why this idea is so good:Because the product offers the surprising solution to a problem on the packaging already.