Brandhouse liquor company's Drive Dry Initiative wanted those attending the South African Whiskey Festival to be discouraged from driving home under the influence. The personal belongings of Heather Cosser - a woman killed by a drunk driver - were collected from her family. Her belongings were crushed with an entire car in a heavy-duty compressor. An installation was created to dramatise that drinking and driving wrecks more than just your car - it wrecks lives. People exiting the festival were confronted by a severe reminder of the harsh consequences of drinking and driving.