Media > Product & Service

OUTSIDE OFFICE

FAMOUS BRUSSELS, Brussels / PROXIMUS / 2009

Awards:

Bronze Cannes Lions
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Overview

Credits

OVERVIEW

Effectiveness

‘The ultimate proof that you can easily access the internet wherever you are', received a lot of regional and national press attention, and was an item on dozens of blogs and websites.

The price of this event ( camping gear, a boyscout tent and some french fries) about 500 Euros.

Execution

As an advertising agency, we decided to set the example. On November 6, 2008, we set up a mobile office for a day. A big part of the agency worked the day in the middle of a field outside the city.Thanks to the Proximus Vodafone network cards, we had full access to our e-mails, calendars, our fileservers, the internet, etc. Everything we needed as an agency to do our job was available to us. As proof, we create a blogsite and had people, working outside, update it continuously throughout the day.

Strategy

Proximus Vodafone, the biggest mobile network provider in Belgium, developped the VMCC card : a network card that allows you high-speed acces to the internet wherever you are. Without wires or a WiFi connection.

How can we proof the efficency of this product to companies and give it a lot of attention.

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