A sex shop located in a nearby village wished to improve its image. The main clients used to come from other cities or nearby villages. The client was especially concerned about creating a non-aggressive image for the neighbours which would be suitable for the general public.

Create a non-aggressive communication.

Communication was a success. There were many people who lived miles away from the town and some even came from a nearby city.

The proposal involved the search for a series of images that would imply a possible action with a hidden message to be understood by adults without being offensive to the village inhabitants.