Soso is a brand of high quality salts. The client was looking for a distinguishing container that would be used both to store salts and as a salt cellar. The salt comes from a salt mine located in a nature reserve in the South of Spain.

Create a highly differentiated packaging at the point of sale.Create a singular name.

One of the most important salt companies called Salinera Española wanted to collaborate with the project when they saw the Egg salt container.

All the people wanted to have the Egg in the food markets.The client want to make a big 1 Kilo Egg...

An egg is the perfect container, its own shell is the packaging. It was decided that the shape of the egg would be reproduced for the product container.

The project and the brand were named SOSO, which means “lacking salt or short of salt” in Spanish.