Design > Corporate or Brand Identity

GOAFACE - THE SCRIPT BENEATH THE SAND

CONTRACT ADVERTISING INDIA, Mumbai / ADVERTISING & DESIGN CLUB OF CANADA / 2009

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Overview

Credits

OVERVIEW

BriefExplanation

Goafest is the biggest advertising festival held in India each year in the beach state of Goa. The brief was to promote the same throughout the country.

ClientBriefOrObjective

The objective was to create communication for the festival which would help establish it as the most vibrant celebration of advertising held under the Goan sky.

Effectiveness

In 2008, over 4000 delegates from across India attended the festival on Cavelossim Beach in Goa.

Execution

At one time, Goa was a Portugese Colony and today it is a rich pot pourri of culture and character. Instead of creating a conventional campaign, we designed a special true type font which was duly registered called Goaface, which was inspired from Goan culture and motifs.

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