Goafest is the biggest advertising festival held in India each year in the beach state of Goa. The brief was to promote the same throughout the country.

The objective was to create communication for the festival which would help establish it as the most vibrant celebration of advertising held under the Goan sky.

In 2008, over 4000 delegates from across India attended the festival on Cavelossim Beach in Goa.

At one time, Goa was a Portugese Colony and today it is a rich pot pourri of culture and character. Instead of creating a conventional campaign, we designed a special true type font which was duly registered called Goaface, which was inspired from Goan culture and motifs.