To design a logo for the organisation AffectionAIDS that’s working towards making the world a friendlier place for HIV-positive patients. The target audience: people at large acrosss the country, along with Governmental agencies working in this space.

Creating a mass movement that is especially significant in India, since HIV+ patients here are ostracised to a large extent.To change public opinion about AIDS-affected people and bring them together with their families, we took the universally recognised AIDS ribbon and turned it into a heart, interlinking the two - The A in Affection and the A in AIDS.