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ECOMAGINATION
GOODBY SILVERSTEIN & PARTNERS, San Francisco / GENERAL ELECTRIC / 2009
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GE is now using innovative technology to implement the Smart Grid—a power grid that will be able to distribute alternative energy throughout the country, that knows when you need energy most and can preemptively anticipate power outages. Our job was to make all of this information easily digestible. After engaging consumers with a 3-D augmented reality experience as new as the grid itself, we took the idea of boring case studies and turned it on its head. Through film and a series of interactive visualizations, we were then able to convey a complicated concept in a simple way, allowing people to see what the Smart Grid means to their lives.
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