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OGILVY GERMANY, Dusseldorf / DUESSELDORFER TAFEL E.V. / 2009
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In Düsseldorf, Germany as many as 16,000 kids live in poverty.
A warm meal every day – this is almost impossible on the basis of Hartz IV social welfare. The Kindertafel Düsseldorf charity bears the cost of a meal for children in need. For this reason Kindertafel Düsseldorf charity is very much dependent on monetary donations.Under the website users may donate for the kids and fill their plates themselves with food of their choice.Users can fill as many plates as they want, click on”checkout“and make a donation. As a symbolic thank you for their donation, users get a seat in the “Plate Gallery“. There they may leave a mark with a few personal words.
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