Direct > Product & Service

FITO

OGILVY PERU, Lima / PROCTER & GAMBLE / 2008

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Overview

Credits

OVERVIEW

CampaignDescription

Increase sales for the Christmas season.

Idea

We developed a campaign that demonstrated to store managers that Duracell batteries last longer than others.

Outcome

As a result, the stores increase their sales on Duracell batteries by over 42%.

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Corporate Information

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JWT INDIA

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TORTURE TEST

Fast Moving Consumer Goods

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UNILEVER, LOWE

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DO IT WITH A CAR

Travel, Entertainment & Leisure

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ANTI-SLAVERY

Charities, Public Health & Safety, Public Awareness Messages

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MTV, JWT

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TORTURE TEST

Dimensional Mailing

TORTURE TEST

UNILEVER, LOWE

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BLACK BOY WANTING WATER

Direct Response TV & Infomercials

BLACK BOY WANTING WATER

STUDIO BRUSSELS, MORTIERBRIGADE

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GIVE A FEW BOB

Integrated Campaigns

GIVE A FEW BOB

CANCER RESEARCH, THE COMMUNICATIONS AGENCY

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DUCKS

Product Launches

DUCKS

GOODMAN FIELDER BAKING, BMF

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Commercial Public Services

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CITYMAIL, HJALTELIN, STAHL & CO.

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MONUMENT

Healthcare & Medical

MONUMENT

SHACKLETON AD

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STRENGTH OF SCOTTEX

Business Products & Services

STRENGTH OF SCOTTEX

KIMBERLEY CLARK, DUVAL GUILLAUME

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HELP ME READ THIS

Charities, Public Health & Safety, Public Awareness Messages

HELP ME READ THIS

CHILDREN OF THE WORLD, CONTRACT ADVERTISING INDIA

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RETURN TO SENDER

Charities, Public Health & Safety, Public Awareness Messages

RETURN TO SENDER

GOTHENBURG HOMELESS AID, GOSS

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ORGAN DONORS CERTIFICATE

Charities, Public Health & Safety, Public Awareness Messages

ORGAN DONORS CERTIFICATE

ROAD TRAFFIC SAFETY DIRECTORATE, MOOZ!

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Silver Cannes Lions
RETURN TO SENDER

Flat Mailing

RETURN TO SENDER

GOTHENBURG HOMELESS AID, GOSS

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LOG HUT

Alternative Media

LOG HUT

CITYMAIL, HJALTELIN, STAHL & CO.

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TEXT A COFFIN AWAY

Field Marketing, Including Door-To-Door, Merchandising, Sampling, Events

TEXT A COFFIN AWAY

MEDECINS SANS FRONTIERES, SAATCHI & SAATCHI

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THE 3-D COVER

Field Marketing, Including Door-To-Door, Merchandising, Sampling, Events

THE 3-D COVER

IKEA, JUNG von MATT

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DO IT WITH A CAR

Integrated Campaigns

DO IT WITH A CAR

NELKA RENT A CAR, JWT COSTA RICA

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WELCOME SNOOP

Integrated Campaigns

WELCOME SNOOP

MTV, LOWE SYDNEY

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Silver Cannes Lions
DO IT WITH A CAR

Traffic Building

DO IT WITH A CAR

NELKA RENT A CAR, JWT COSTA RICA

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Bronze Cannes Lions
TOYOTA HILUX MOTION

Cars & Automotive Services

TOYOTA HILUX MOTION

TOYOTA, SAATCHI & SAATCHI NZ

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LAWNMOWER CALENDAR

Other Consumer Products (Including Durable Goods)

LAWNMOWER CALENDAR

BOSCH, JUNG von MATT

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AROUND THE WORLD IN 80 DAYS

Publications & Media

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TVNZ, SAATCHI & SAATCHI NZ

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Launch / Re-launch

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HONDA, OGILVY PERU

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Best Use of Screens

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ENGLISH LANGUAGE INSTITUTE: ENGLISH EXCELLENCE, OGILVY PERU

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ENGLISH EXCELLENCE, OGILVY PERU

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Commercial Public Services

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ENGLISH LANGUAGE INSTITUTE: ENGLISH EXCELLENCE, OGILVY PERU

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THE BEER CHOIR

Use of Events

THE BEER CHOIR

CANDELARIA BEER, OGILVY PERU

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Commercial Public Services, incl. Healthcare & Medical

SUBTITLES

ENGLISH LANGUAGE INSTITUTE: ENGLISH EXCELLENCE, OGILVY PERU

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VERTICAL BIKE

Social Behaviour

VERTICAL BIKE

HONDA, OGILVY PERU

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VERTICAL BIKE

Cultural Insight

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HONDA, OGILVY PERU

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VERTICAL BIKE

Corporate Purpose & Social Responsibility

VERTICAL BIKE

HONDA, OGILVY PERU

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SLEEPING BEER

Food & Drinks

SLEEPING BEER

MILLER BRANDS, OGILVY PERU

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PASTE WHAT YOU LOVE

Best Use of Screens

PASTE WHAT YOU LOVE

HENKEL, OGILVY PERU

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SLEEPING BEER

Food & Drinks

SLEEPING BEER

MILLER BRANDS, OGILVY PERU

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Best Use of Experiential Marketing in a Promotional Campaign

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ENGLISH LANGUAGE INSTITUTE: ENGLISH EXCELLENCE, OGILVY PERU

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PROCTER & GAMBLE, OGILVY PERU

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Food & Drink

THE BEER CHOIR

CANDELARIA BEER, OGILVY PERU

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THE BEER CHOIR

Food & Drink

THE BEER CHOIR

CANDELARIA BEER, OGILVY PERU

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THE BEER CHOIR

Food & Drink

THE BEER CHOIR

CANDELARIA BEER, OGILVY PERU

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THE BEER CHOIR

Food & Drink

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THE SWEETEST GRAFFITI

Food & Drink

THE SWEETEST GRAFFITI

BACKUS - AB INBEV, OGILVY PERU

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SHED SKIN

Glass

SHED SKIN

AB INBEV, OGILVY PERU

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VERTICAL BIKE

Titanium

VERTICAL BIKE

HONDA, OGILVY PERU

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MICROWAVE CHEF

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