In every Patron TV execution the idea and statement "Some perfection is debatable...." is illustrated for the viewer by giving them a glimpseinto what someone is pondering as "perfection." We use the boxes(actually shapes of the Patron bottle labels) as "thought bubbles" to reveal their thoughts. Every situation is resolved with the answer "Some is not. Patron. Simply perfect." The relative perfection of all things inlife is debatable. Patron's simple perfection is not.