Two twenty-something roommates battle head-to-head in front of their shared bathroom over who’s most deserving of the shower that evening. They duel rapidly, quickly one-upping each other, with bad events that happened during their day. Like, “My car was towed.” vs. “My car was totaled.” The winner of the most horrible day triumphantly takes all, getting to shower first. Of course, she uses the Summer’s Eve Night-time product.

The Summer’s Eve Night-time product leveraged the recent trend of night-time products gaining additional usage occasions. It was the first line of cleansing and freshening products specifically designed to help women feel both physically clean and fresh throughout the evening, as well as emotionally feel fresh, calm and relaxed before bed.

And with 85% of women showering or bathing at night at least once a week, and over 50% doing so 3+ more times a week, we knew there was an audience for it.