The Fruit Guys have been brand icons for Fruit of the Loom underwear since the 70’s, but previously only used in traditional advertising roles, hocking white briefs. To help the Fruit Guys and the brand lose their “tightie- whitie” image and make them relevant (dare we say “fresh”) today, we decided to launch the Fruit Guys’ music career. They now have 3 hit singles with music videos and a band site called “FruitGuyFans.com”. The latest undertaking is a collaboration with 19 GRAMMY-winning country music star Vince Gill.

In every medium, the Fruit Guys’ song is promoted like a new release from a top artist. Across the country, DJs set up the single as “the latest song from the Fruit Guys” and create buzz for the upcoming “world premiere video” on CMT. Another network agrees to run a segment about the “new vocal collaboration” on their entertainment show. In entertainment magazines, advertorials talk about the Fruit Guy’s powerful live performance. Music-oriented websites place the Fruit Guy’s video alongside other hit music videos. And fans can also go to “FruitGuyFans.com” to check out all the Fruit Guys music.

The Fruit Guys music has become celebrated and sought after by hundreds of thousands of new fans, garnering a huge cult following.

Fruit of the Loom is no longer your father’s father’s underwear, but actually something cool to wear. (Recently, famous rock stars have appeared in public wearing Fruit of the Loom, including Gwen Stefani).In December of 2007, Fruit of the Loom edged out Levis to become the best-known men’s apparel brand in the United States in DNR’s 2007 Survey. Most importantly, the Fruit Guys are taken seriously as musicians.