Social and Influencer > Interactive Campaigns
THE THRILL OF PURE DESIGN
OGILVY INTERACTIVE, Cape Town / AUDI / 2007
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CampaignDescription
Comprising of a microsite and a viral ad, our brief was to take the concept 'the thrill of pure design' into an online medium for the launch of the new Audi TT. Taking our cue from the TV ad (whereby mechanical body parts were beautifully illustrated and animated while being in the process of being thrilled), we went one step further with our microsite, creating an entire body of parts, then, virally, we created a spoof of the original TV ad - incorporating a cheek extra body part. This viral ad was uploaded on YouTube and sent via emails.It's continuing to generate huge interest.
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