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OGILVY INTERACTIVE, Cape Town / AUDI / 2007
Awards:
Shortlisted Cannes Lions
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Overview
Credits
OVERVIEW
CampaignDescription
Our brief was to take the concept 'the thrill of pure design' into an online medium for the launch of the new Audi TT. Taking our cue from the TV ad (whereby mechanical body parts were beautifully illustrated and animated), we went one step further and created an entire body of parts. Not only did we equate the different parts of the body with different aspects of the car, but we also added dynamic functionality that interacts with the user’s mouse movements.
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