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TIGER IN THE PARK
OGILVY INTERACTIVE, London / AMERICAN EXPRESS / 2001
Overview
Credits
OVERVIEW
CampaignDescription
Ogilvy Interactive were asked to create a website that would promote Tiger Woods' imminent arrival to perform his golf master class in London's Hyde Park on 13th November 2000. The site would also host the Live Webcast for the event. The site needed to work in parallel with the communications campaign developed by Ogilvy One and Ogilvy & Mather and the event organisers Exp Momentum. The intention of the site was also to generate buzz around the event by creating a promotional platform to stimulate the coverage of the event. In addition we had about four days to create this!
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