Social and Influencer > Other Interactive Communication Tools
THE HIDING ROOM
DRAFT, Chicago / STELLA ARTOIS / 2005
Awards:
Overview
Credits
OVERVIEW
CampaignDescription
Stella Artois wanted to be perceived as 'darker' and become more appealing to the 18-24 year-old market — a tough target to crack with any kind of corporate viral.
www.thehidingroom.com was the central traffic driver of Stella Artois' "Lost Souls" game. The 500,000 visitors were not generated by a 'send to a friend' functionality. It was pure word-of-mouth - people sent this site around and posted it on blogs and message boards because they were puzzled by it, loved it and wanted to share it. Like every site in the Lost Souls Web Ring, www.thehidingroom.com delivers a Stella Artois experience, whether considered in isolation or as part of the bigger campaign.
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