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MOBSEEN
DRAFT, Chicago / MASTERFOODS / 2006
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CampaignDescription
Through a partnership with Sony PlayStation, we developed a photoblogging website for adults 14-24.Objectives:Increase purchase of SNICKERS® Bars;Re-assert SNICKERS® as in touch with the needs of today’s teens and young adults;Alternate means of awareness for PlayStation® products;Increase site participation, target more mainstream audience.
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