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SABLE & SHUCK
DRAFT, Chicago / STELLA ARTOIS / 2005
Overview
Credits
OVERVIEW
CampaignDescription
Stella Artois wanted to be perceived as 'darker' and become more appealing to the 18-24 year-old market. We produced three press ads, suggesting that Stella Artois was so 'reassuringly expensive', you'd sell your soul for it. It was our task to take these ads online.We created a web ring of 10 interlinked, yet unbranded, websites set in the world of the press ads - a world in which soul-selling was really happening. We then used these sites as the basis for an immense, immersive game with www.sableshuck.com being the key site.
This site is still very much live. Judges may sign up themselves, or login with the following Sableshuck ID: 7050bb3.
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