An alarm bell rings as four men in ski masks exit a bank and find their getaway car being towed away. The bandits run across the street and jump in the fastest-looking car in sight. With the police in pursuit, the bumbling robbers are surprised to realize the stolen car is a Prius. Far from its reputation as an eco-friendly commuter car, this Prius is fast, nimble and spacious. After some thrilling turns, the fugitives are cornered. Utilizing the car’s backup camera and superior handling, the driver makes a dramatic escape. The Prius’ legendary fuel economy extends the chase beyond city limits. The Prius driver begins to fall asleep along a country road. Suddenly, he’s alerted by the car’s pre-collision system as he approaches a police roadblock. The quiet hum of the Prius engine enables the driver to slip past the dozing cops. The Prius escapes and the chase continues.

Prius has the reputation of being the original hybrid vehicle. Because of its high fuel economy and low horsepower, Prius is known for being environmentally friendly and practical, but not very fun or daring. Mostly, Prius is seen as a car for drivers that want to do good, rather than look cool. We used this common perception of the car as the basis for our story. In the film, a gang of bank robbers are quickly surprised to discover that their stolen Prius is much more stylish and exciting than they expected. The astonishment of the bank robbers, the police and the media becomes a natural way to introduce new car features through thrilling action scenes and humorous dialogue, rather than forced product information.