The website is a one of a kind Google Chrome experiment built with the latest buzz technology including HTML5, WebGL, real-time physics, adaptive sound, CSS3 and multi-user socket communication. A looping tour video of the car plays while multiple users can interact with the site simultaneously. Comedian Michael Showalter dryly walks users through the “features” of the car such as wheels, windows and cup holders. Along with being able to alter the behaviour of the host and the nature of the content, savvy users have the ability to grab all the open source code and recreate the site to their liking.