The goal was to provide our target audience of optimistic information seekers with a relevant and subtly branded piece to illustrate the positive impact of Prius on the environment.

Challenge: To generate awareness and enhance Prius launch efforts through a multi-media program Objective: Align Prius and GOOD to target consumers where they share similar values: socially conscious individuals who are active in their community, design and tech savvy.

In total the site received 850,000 views.

'Roadmap to Harmony' became our core concept which lent itself well to the visual idea of paths and the influence of maps, especially subway maps. From here we integrated the content into a colourful minimalistic design. The inside of the foldout was designed as an informative poster with icons, linework, and a tapestry of colour forming the word 'Harmony' so that people would want to hang it up.