Social and Influencer > WEBSITES
PAMPERS
TARGETBASE, Irving / PAMPERS / 2002
Overview
Credits
OVERVIEW
CampaignDescription
Pampers.com was created to be an online destination and information resource for pregnant women and new mums. The site contains hundreds of articles, games, videos, interactive applications and even an online store. Consumers are driven to register. Once registered, they receive Parent Pages newsletters, and the site's content is customised to their child's age and stage of developement. Objectives: To create a "sticky" website to immerse the user in a branded experience that tied in to the brand's overall positoning of being with you every step of the way. And to bring the child's perspective to life for mum. To drive consumers to sign up for the Parent Pages, the monthly e-mail newsletter from Pampers. Target Group: Pregnant women and new mums.
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