Direct > Use of Media
GRAB A PROPEL AND GO
TARGETBASE, Irving / PROPEL FITNESS WATER / 2005
Overview
Credits
OVERVIEW
BriefExplanation
Propel wanted to increase trial and awareness of the brand through a targeted direct mail campaign. Our challenge was to find the most engaging way to communicate with our active target.
CampaignDescription
We created a customised market mail piece - a flat mailer, die-cut Propel bottle (actual size) with a perforated window for an attached coupon. It was the first time a die-cut flat piece like this with an attached coupon had ever been sent through the mail.
Outcome
Unique creative design broke through clutter and received a 45% overall recall, 56% among females. Coupon recall and redemption were very strong with a 13% redemption rate.
More Entries from Flat Mailing in Direct
24 items
More Entries from TARGETBASE
24 items
