Direct > Product/Service
INACTIVE FILE
TARGETBASE, Irving / SOUTHWEST AIRLINES / 2003
Overview
Credits
OVERVIEW
BriefExplanation
To streamline basic communications to Inactive Rapid Reward Members in order to reduce cost and the amount of time needed to react to market situations and get into the mailbox.
As well as the ability to choose from a series a specific piece that can be imaged/personalized with a message quickly and cost effectively. The idea is to take a basic letter communication and give it more impact, but also more efficiencies, personalization and execution in a new and unusual way.
CampaignDescription
We designed these colourful folder self-mailers around the idea of the types of travel folders people keep on file. It creates a flexible shell that can be readily imaged and personalized for cost and time savings. And it utilizes a fun design and colour options to take what would normally be a standard letter in a no. 10 envelope and turn it into an impact piece that not only gets opened, but also gets acted upon.
Outcome
The programme was successful in creating a streamlined quick, flexible shell that was very cost effective and impactful.
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